Objective:

• Grab attention on social media feeds with a visually engaging infographic.
• Inform printers about the rising cost of paper and the reasons behind it.
• Subtly position your company as a reliable resource for printers navigating this challenge.

Challenges:

• Eye-catching for Social Media: Craft an infographic that stands out in the fast-paced social media environment.
• Compelling Content for a Dry Topic: Present the complexities of the paper market in a way that is both informative and engaging for printers.
• Subtle Brand Integration: Integrate your brand subtly yet effectively to establish yourself as a solution provider.

Method:

1. Information Gathering:

   • Research current trends and factors contributing to the rise in paper prices.
   • Identify pain points and concerns printers might have regarding this issue.

2. Content Development:

   • Develop a clear and concise headline that sparks curiosity about the paper price increase.
   • Utilize a mix of short text sections, impactful statistics, and visuals to explain the rising costs.
   • Consider including icons or illustrations to represent factors like supply chain disruptions, pulp wood shortages, or global inflation.
   • Create a data visualization (chart or graph) to show the price increase over time.
   • Offer a “printers’ perspective” section with relatable challenges and potential solutions (consider using a customer quote).

3. Visual Design:

   • Implement a bold and eye-catching color palette that pops on social media feeds.
   • Design a central visual element that represents paper (e.g., a stack of paper sheets, a stylized paper roll).
   • Use icons and illustrations strategically to break up text and enhance understanding.
   • Emphasize key statistics and data visualizations with contrasting colors or larger fonts.
   • Ensure the infographic is visually appealing and easy to read on mobile devices.

4. Subtle Brand Integration:

   • Include your company logo discreetly but prominently within the infographic.
   • Offer a “printer’s toolkit” or resource section at the bottom with a link to your website (containing tips for cost-saving printing practices or alternative paper options).
   • Consider using a branded social media hashtag related to the rising paper cost.

5. Call to Action:

   • Include a clear call to action, such as “Learn more about cost-saving printing solutions” with a link to your website.